Assessor Resource

BSBADV404B
Schedule advertisements

Assessment tool

Version 1.0
Issue Date: May 2024


This unit applies to individuals in an entry level position in media planning, media buying, account management or advertising roles within an advertising team or media organisation who schedule advertisements.

This unit describes the performance outcomes, skills and knowledge required to prepare and cost media schedules, to book advertising time/space and to lodge advertisements.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

identification and confirmation of media and media vehicles to be used in accordance with the media plan for at least one advertisement

organising the timing and distribution of advertisements and negotiating the costs with media sellers for at least one advertisement.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to media plans

access to office equipment and resources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports/examples of costing documentation

review of how advertising space and time were obtained

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

oral or written questioning to assess knowledge of media, media vehicle options and availability.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBADV406A Buy and monitor media.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to question, clarify and gain approvals and to book advertising space

literacy skills to identify information from a media plan and to prepare a media schedule

negotiation skills to obtain desired advertising time or space

numeracy skills to budget, cost and schedule advertisements

organisational and time management skills to meet deadlines.

Required knowledge

industry products/services such as media types and media vehicles

legal and ethical requirements for the advertising industry

principles of advertising as it relates to the marketing mix

organisational policies and procedures for scheduling advertisements.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Media may include:

aerial advertising

billboards

cable and satellite television

cinema

direct mail

direct response

exhibitions and trade fairs

point-of-sale

radio

sales literature

sales promotion

short message service (SMS)

sponsorship

television

the press

video

video games

videotext

Media vehicle/s may include:

aerial advertising

cable and satellite television

cinema

direct marketing

direct response

digital video discs

exhibitions and trade fairs

free-to-air television

internet

magazines

magazines

newspapers

outdoor advertising

podcasting

point-of-sale marketing

promotional marketing

radio

sales literature

sales promotions

video

videotext

Timing may include:

continuous advertising throughout the year

mindset at point of impact

pre-launch advertising

pre-sale advertising

seasonal advertising

Distribution may include:

evenly spreading advertisements over the allocated time schedule

advertising in waves, with heavy advertising followed by light or no advertising

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm the availability of the completed advertisement 
Identify and confirm the chosen media and media vehicle/s from the media plan 
Confirm the timing for public release of the advertisement 
Confirm the budget allocation per medium per advertising period 
Confirm that the duration and timing of the media schedule meet the requirements of the media plan 
Ensure the distribution of messages over the duration of the schedule meets the requirements of the media plan 
Identify in the media schedule the number, size/length and placement/timing of advertisements in accordance with the media plan 
Negotiate costs with media vehicles, report any variations from the budget in costs per medium per advertising period, and gain approvals to proceed 
Negotiate and gain approvals for changes from supervisors/account managers to the schedule required by unforeseen problems with media vehicle/s in accordance with organisational policies and procedures 
Cost overall media schedule to meet budgetary requirements 
Follow booking procedures in accordance with organisational policy and practice using appropriate technology 
Lodge advertisements to meet the deadline requirements of the media vehicle/s in accordance with organisational procedures 
Suggest changes or improvements to organisational scheduling procedures to supervisors or managers 

Forms

Assessment Cover Sheet

BSBADV404B - Schedule advertisements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV404B - Schedule advertisements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: